An all-natural story

The NaturalBoom story is an all-natural story, born out of a great passion and aiming to inspire and connect as many people as possible.

NaturalBoom is not only the world's first Mental Drink, but a real lifestyle.

A new way of drinking

NaturalBoom is a journey that started in 2016. It was a summer morning and I was going surfing: during a stop I came across a tea that contained an ingredient called ashwagandha. I didn't know it yet, but I had just discovered nootropics, unique natural substances that increase mental focus.

Shortly afterwards, on my surfboard, I found myself having one fixed thought: "Is there a drink that is not only completely natural, but also has beneficial properties for our mind?"

From that question came the idea to create NaturalBoom, the world's first Mental Drink made only with nootropics and substances found in nature.

Today, NaturalBoom is not only a benchmark for sportsmen, workers or wellness enthusiasts. With our values we have the ambition to inspire change towards a new, different world, where simplicity, wellbeing and connections are once again at the centre.

Andrea Campagnolo
Creator of NaturalBoom

  • Our Mission

    Every day we put our efforts into spreading a new way of drinking, under the banner of health and the values that set us apart: we believe in simple recipes, quality natural ingredients and connections.

  • Our Vision

    We like to think that NaturalBoom is just the first building block of a new world that can inspire and revolutionise the beverage industry towards the nurturing of mental well-being and a sustainable planet.

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The Natural Loop

The values of NaturalBoom are like pieces of a jigsaw puzzle that form a unique design: we have called it Natural Loop.

Nature is everything. It is the fundamental ingredient of NaturalBoom, what makes incredible raw materials with unique properties available to us. But it is also contact, sensations, a return to the origins: the peace of the green, the benevolent power of the ocean.

Nature gives us everything we need to regain mental clarity. And an active, nurtured, positive mind is reflected in a healthy, strong body.

Elevating the mind means elevating the body.

And we come to the value of connections.

We do not believe in individualism, but in sharing.

We do not like standardisation, but human expression.

That is why we believe in connections, not just between body and mind, but between people. NaturalBoom is also this: an engine for social change, a design made of positive emotions, understanding, union, exaltation of diversity.